I came across a post that showed a bunch of brand logos and their "hidden" messages. It reminded me of the illustrated words exercise we're doing in class. Here are some examples.
On the Amazon logo, the arrow on the bottom points from the A to the Z emphasizing the fact that Amazon ships "anything from A to Z." I always knew the arrow meant that it was a shipping company, but I never noticed the fact that it pointed from A to Z.
On the Tour de France logo, the "-our" and the yellow circle create a bicyclist.
On the FedEx logo, there is an arrow in the negative space between the E and the X.
Some of these are kind of obvious, but they're all pretty clever. They convey the meaning of the brand by using more than just words.
These are all so cool! I find it interesting that we see logos like this all the Time and don't really notice them until someone points them out.
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